What is an online advertising banner?
A web banner or banner ad is a form of advertising on the World Wide Web delivered by an ad server. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser. The sites that advertise the banner benefit from its advertising and gain exposure. Banner ads can be displayed in all sorts of forms; stretches across the top, bottom, or sides of a website or online media property.
What types of banners are there?
- Static banner as image, JPG
- Gif banner – animated frames
- Html5 banner – animated elements
4 Simple Tips for Banner Design
- On what platform the banner is marketed? Check with the customer where he advertises the banner. Whether through a Google campaign, a social network such as Facebook, Instagram, Snapchat, TikTok, or on a private site.
- Get details from the customer – text, images, logos, etc… At this stage, we will often have to help a customer who does not know exactly what he wants and does not know how an ad banner should look like.
- Size – Be sure to design and build the banner to the right size. A pixel error or confusion between width and height will cause frustration on your part and you will have to work again.
- Banner weight – The weight of the banner in Kilobytes plays a very important role because if the banner goes up on a website it will weigh on the page that goes up. The advertising site will want the banner you upload to be as lightweight as possible. Neat sites will send you a Word file with the requirements of banner weights and you will have to deal with and not exceed the requirements. Google has a list of requirements on how to upload a banner, which you can find here. Among them, for example, that the banner weight should not exceed 150 kilobytes.
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